The objective of this project was to analyze and audit a global company making positive efforts in corporate social responsibility. I chose to research adidas Group and the current actions they are taking in creating positive corporate social responsibility. I familiarized myself with their brand, as well as their current methods of measuring social responsibility.
In my report, I created my own framework for measuring corporate social responsibility, as seen below, and designed potential opportunities for adidas Group to push their already valuable responsibility efforts even further. The framework includes three environmental components: Raw Material Consumption, Environmental Resource Efficiency, and Waste Usage, as well as three social components: Fair Employee Treatment, Community Awareness, and Product Durability and Sustainability.
Above is a map of my research on adidas Group’s current initiatives on corporate social responsibility. Each initiative is colour coded based on the component of my framework it addresses (e.g. yellow for waste usage). The innermost circle of the map focuses on initiatives at the corporate level (Ideation and Conceptualization), the middle circle focuses on initiatives at the supply-chain level (Suppliers and Manufacturing), and the outermost circle focuses on initiatives that directly impact the company’s users (Consumers and Communities).
Above are slides from my research document on adidas Group. The company was analyzed under every component of my social responsibility framework: Raw Material Consumption, Environmental Resource Efficiency, Waste Usage, Fair Employee Treatment, Community Awareness, and Product Durability and Sustainability.
After completing the research, I created three opportunities for adidas Group to push their valuable corporate social responsibility efforts even further. As seen above, the concepts are Keep Us Accountable, Visualize My Impact, and Trash to Treasure.