The objective of this team project was to pick a company or organization and develop a new product strategy for them. As a result, we created WWF Wildflower, which is the conceptual design of a sub-brand for WWF. The brand's mission is to take advantage of emerging technologies and social trends in order to create experiences that harness empathy. By doing so, we hope to repair our relationship with the environment and create cultural transformation.
Through the analysis of behavioural, social, and technological trends, my team and I were able to design WWF Wildflower. We created potential scenarios, strategies, and products for WWF Wildflower to use on their own and with potential partners
Above are slides from the research document that led to the creation of WWF Wildflower. The research includes company background, case studies on existing products and services, social and technological trends and insights, as well as developing a brand framework.
Strategic scenarios for WWF Wildflower start with a general departure point, then include an imaginative product scenario, followed by a strategic business partnership. Above are three strategic scenarios for WWF Wildflower's new product strategy.
Other potential departure points for WWF Wildflower: New Set of Lenses, Tuned In, and Peeling Back Layers.